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Fonseca – what I found trending for you

Trending

– Mashable claims Apple is reopening 70 stores in the U.S. and Canada now that coronavirus stay-at-home orders are being lifted. Some stores will operate by appointment only while others will offer curbside service and sales

– Business Insider says 136 JCPenney stores started their liquidation sales yesterday. They are offering 25% to 40% off merchandise because they are closing

– The Daily Mail says the Eiffel Tower will reopen next week after France lifts some of their coronavirus stay-at-home orders.

– Mashable says Twitter has launched a new audio tweet feature. The feature allows you to record 140 seconds of audio and then tweet it out in a post.

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Aunt Jemima Syrup, Mrs. Butterworth’s And Uncle Ben’s Converted Rice Being Changed: NBC says Quaker Oats is changing the name of their Aunt Jemima syrup because its origins are based on a racial stereotype. The 130 year-old brand is also going to be reimaged. Quaker released a statement saying, “We recognize Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

MarketWatch says Conagra is going to change the marketing for Mrs. Butterworth’s because of the band’s racial stereotype. They released a statement saying, “The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”

Adweek says Uncle Ben’s converted rice plans on changing their brand identity because their current brand is based on a racial stereotype.

Brobible says people are calling for Cream of Wheat to change their branding as well.

Aisle Seat Worst On A Plane Because Of Pandemic: A study published in Proceedings of the National Academy of Sciences reveals that sitting in an aisle seat on an airplane is the worst seat choice during the coronavirus pandemic. Researchers took 10 flights and found that 80% of passengers in aisle seats move around more. Many airlines are not selling middle seats because of the pandemic. Those who sit in window seats (40%) move around the least. Health experts say the more you move around on an airplane the greater your chance of catching the coronavirus or another illness

Facebook Creating On/Off Switch For Political Ads: The NY Daily News says Facebook is going to allow users to turn off political ads they don’t want to see. Mark Zuckerberg posted,  “Everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content. For those of you who’ve already made up your minds and just want the election to be over, we hear you — so we’re also introducing the ability to turn off seeing political ads.”

Thanks for reading Fonseca make sure to follow me @fonsecashow

Fonseca

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