It seems the company is back, but with a new name, new look and new sales strategy. The new name is “Tru Kids” and Richard Barry, the former global chief merchandising officer from Toys R Us, along with other former Toys R Us executives, are in charge.
70 stores will open in Asia, Europe and India this year, with plans for U.S. stores to open later. That’s about as much detail as we have on the U.S. stores for now…
Will the comeback be in place by Christmas? Surely kids are ready to see Geoffrey again!
— ABC7 Eyewitness News (@ABC7) February 11, 2019