Issa Rae is taking her creative talents to the music industry.
Atlantic Records has announced that it's partnered with the Insecure creator and star to launch a new imprint called Raedio. The label launch includes the new single "Kinda Love" and accompanying visual from Raedio's flagship artist, TeaMarrr.
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Rae said in a statement.
“Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists," she added.
Raedio promises to serve "artists and creators at the highest level," by helping them to align with "film and television projects, commercials, podcasts, and beyond."
Issa' new label will also oversee the music for the actor's critically acclaimed HBO series, A Black Lady Sketch Show.
Additional music acts on Raedio have yet to be announced.
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